Because of this, cocacola has come up with long term objectives. In this blog, i am talking about the pestel analysis of cocacola company. Youll come across at least one of their product in over 200 countries. Changes in the macroenvironment factors can have a direct impact on not only. We only assign those writers who are capable of providing the most effective coca. These will consist of a swot analysis of the company, a pestle analysis of the purchasing processes and a porters five forces analysis. Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by cocacola to ensure this cocacola, 2017. Coca cola pestle analysis pestel analysis of coca cola. Pestel analysis for coke cocacola, the largest manufacturer, distributor and marketer of beverage concentrates and syrups in the world. Cocacola was established in 1886 in atlanta by john pemberton. Take your hr comms to the next level with prezi video.
We understand your ultimate objective is to learn how to do a pestel analysis of a company. The coca cola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The paper mainly focuses on the external environment analysis of cocacola which is done by doing pestle analysis.
Its products comprise of, sparkling beverages, like waters, juice drinks. Coca cola company report contains more detailed discussion of coca cola valuechain analysis covering analysis of support activities. Coca cola is a brand which is present in households, shops, hotels, offices, etc. Organizational analysis the cocacola company introduction. The coca cola company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. Governments would regulate the manufacturing procedures of products. The analysis was given the name pestle in reference to t he acronym formed by the initials of the six categories of macroeconomic variables included in the. Coca cola marketing analysis project report swot analysis. Coca cola value chain analysis researchmethodology. Today, the world market has grown highly globalized.
Coca cola has segmented the worldwide market on the basis of geographies. Pestel analysis of cocacola is my assignment in my course mg223fundamental of management. In 1986, a pharmacist john stith pemberton invented the coca cola in atlanta, georgia, u. Life cycle analysis of cocacola by sean arca on prezi. Coca cola swot analysis 6 key strengths in 2020 sm insight. It has number of products which includes but not limited to. The cocacola company ko free cocacola stock report appears set to plod along during its 2015 campaign. These factors include the level of economic growth in the country and in the industry, tax rates and currency exchange rates, interest rates, labor costs and others. Companies are doing business across large regions spanning several. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. Coca cola sales are impacted by a set of economic factors that beyond of companys control. Pestle analysis, pestle analysis template groupmap. A wide variety of beverage product is offered by the company which are widely accepted by the customers all over the world.
This is descriptive pestle pest pestel analysis of coca cola which is one of the expensive brand of the world. Pestel analysis coca cola bottlers philippines inc. To supply customers with their soda, they follow strict regulations, adhere to customer demands, and use the best technology available. You name it, and the place would have heard of coca cola. S field defines the strengths of the enterprise, through which you can determine the strategic direction of the enterprise, as well as. There are various divisions created for major regions of the world and heads of each division report to the parent company. Fanta, sprite,diet coke, coca cola zero, coca cola life, dasani,minute maid. In terms of regulations, the government has the power to set potential fines for the companies that did not meet their standard law requirement. Wondering who writes the coca cola pestle analysis for you.
Coca cola swot analysis 2019 swot analysis of coca cola. The framework examines opportunities and threats due to political, economic, social, technological, legal and environmental forces, to inform planning and. The coca cola company pestel analysis is a strategic tool to analyze the macro environment of the organization. The global environment subjects a corporation to several pressures. The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations.
A pestel analysis helps understand these threats and challenges. Coca cola political the nonalcoholic beverages falls in the category under the fda and the government plays a role within the operation of manufacturing these products. Coca cola is a soft drink empire and serves customers around the world. It has been operating in beverage industry and having huge market share. The global economic and financial crisis of 2007 2009 is a relevant example of an.
Coca cola is a brand that is highly dependent on governmental policies about sugar and caffeine consumption. Swot analysis of coca cola pestle analysis business. Swot and pestle analysis of coca cola essay 4168 words. The continuously changing environment, technology, and competition forces cocacola think strategically and make a quick decision. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. It is valid for any student to ask about the individuals who will write the coca cola pestle analysis for them. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. The cocacola company generally purchases their raw materials from multiple suppliers that include. This paper uses cocacola company as the case study to explain more about the external and internal environments in business. The cocacola company was founded in 1886 and over years later it is currently the worlds largest beverage company. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. The report also comprises application of swot, pestel and porters five forces analyses on coca cola company, along with analysis of coca colas marketing strategy and companys approach towards corporate. The cocacola brand is globally valued and recognized.
The swot analysis matrix is filled in according to the following principle. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy. Currently, james quincey is the ceo of this mega corporation. Competitive analysis between cocacola and its competitors. Pestle and external environment analysis of cocacola.
For more information on how to do a swot analysis please refer to our article. Internal factor evaluation ife of coca cola company. Pestle analysis of coca cola analyses the brand on its business tactics. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. After reading this blog you will be able to understand how multinational companies grow and extend their business to different countries. You may have to do a pestle analysis of coca cola or some other company during the academics. Cocacola is highly involved in political lobbying, as stated on their website. In the above sections, we discussed advantages and limitations of pestle analysis. While cocacola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of cocacola that wash up on the beaches sauven, 2017. The first step to creating this product is collecting all the raw materials needed in order to produce a coca cola can such as carbonated water, sugar, additives, and caffeine.
More information about the company is in this pestle analysis of coca cola. After conducting a pestle analysis on the soft drink company, here is a look at a comprehensive swot analysis of coca cola. Coca cola swot analysis swot of cocacola marketing tutor. Within a few years, cocacola became the most recognized, renowned, and widely distributed brand in the world. It operates its business in more than 200 nations and has more than 2,700 beverage products. Analysis discuss the pestel changes of an organization over the last decade. A pestle analysis is a strategic management tool used to identify, analyze, organize, and monitor key external factors that can have an impact on an organization now and in the future. Cocacola is recognized as the worlds most valuable brand. The formula for cocacola and the trademark was registered in 1889 by asa candler, cocacola company in 1892. If you avail our coca cola case study help, your order will reach you at the right time. With pestle analysis the companys management can identify the major. The nonalcoholic beverages brand coca cola operates in the global environment.
The cocacola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. The above report details the brief introduction of the company cocacola. Internal factor evaluation ife of coca cola company a summary step in conducting an internal strategic management audit is to construct an internal factor evaluation ife matrix.
The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Any company that fails to meet the governments standards could possibly receive. If you want to find out more about the swot of coca cola, youre in the right place. This strategy formulation tool summarizes and evaluates the major strengths and weaknesses in the functional areas of a business, and it also provide a basis. The cocacola company pestel analysis is a strategic tool to analyze the macro environment of the organization. The cocacola company is a beverage retailer, producer and distributor of soft drink concentrates and syrups. Coca cola this is the last example of pestle analysis which is conducted for the company coca cola. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The company is founded in 1892 by john stith pemberton, asa griggs candler and headquartered in atlanta, georgia.
Coca cola is a global company and does business in several markets and regions. Coca cola is forerunner in the global market of soft drinks. Pest analysis of coca cola pest analysis is an analysis which is applied to define the actions which are important and necessary to activate immediately in a company. This pestle analysis of coca cola explains how various political, economic, sociocultural, technological, legal and environmental factors that affect it in the current global market. The pestle analysis highlights the different extrinsic scenarios which impact the business of the brand. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can.